Starbucks CRM Recommendations report Essay Example | Topics and Well Written Essays - 2000 words

Starbucks CRM Recommendations report - Essay Example The coffee beverage company is located in Seattle, America. Starbucks has coffee chains all over the globe including the United Kingdom, Japan, and China. The company is widely recognized for its powerful customer care that has enabled it to enjoy customer loyalty in the beverage industry (Jargon, 2009). In reference to Keightley (2014), the act of customer journey mapping is an important method used by many organisations in order to visualize the real experience of their customers. A touch point describes the interface of a brand with the customers.In the process of an interaction, it enables the company to understand how customers visualize the company’s products in their journey. In accordance with my previous assignment, I highlighted several touch points in terms of customer experience whether positive, neutral or negative. In this report, the touch points with a baseline or a negative experience have been analysed. The recommendation report aims to narrow down on the effectiveness of the touch points and the necessary measures that should be carried out in order to achieve the business objectives of Starbucks. The process of implementing the suggested remedies is clearly outlined in the last sections of the work. The IDIC framework that has been used to analyse the effe ctiveness of the touch points is well known to render excellent results in terms of customer relationship management. The first step in this model includes the ability to reach out to the customers on an individual basis. The type of relationship developed here ensures that the business enterprise identifies its loyal customers. It does not mean that you need to know them by names but aims at finding a way to ensure that the same customer comes back for the product another day. The customers differ from each other in terms of their value to the business. This means that for a

Essay on Utopia - Constitution of the United States as a Utopian Propos

The Constitution of the United States as a Utopian Proposal   Ã‚  Ã‚   Few people would take issue with the statement that America faces monumental challenges both to its own well-being as well as to its self-imposed duty to become "a more perfect union". Over the years, many speakers, authors, and dreamers have used the dirty facts of this nation's (and its predecessors') seemingly unrepentant capitalism, paternalism, belligerence, and tendency toward cultural assimilation to declare the entire enterprise bankrupt and to focus, not on where, exactly, the USA went wrong, but instead on what the truly ideal civilization would look like. They have created, in speech or on paper, entire realms of happiness and harmony, free of injustice, crime, and any other negative social vice. They have failed, however, in most cases, to free themselves from the trap of the nature of the human animal and his uncanny ability to absolutely avoid accurate prediction or even adequate description. It is my suggestion that, out of the bulk of utopian proposals th e world has seen, the Constitution of the United States does, in fact, come the closest to creating "no place" for the greatest number of people through its pragmatism, its admission to not knowing the nature of every man, and, most importantly, its allowal of alternate visions of Utopia.       Of course, all one needs to do to get a glimpse of the monumental challenges the USA faces is open the closest almanac. Nearly half (49%) of all American marriages end in divorce. Some 700,000 high school students end up dropping out of school each year. There are nearly one million cases of child neglect and/or abuse per year and 2,700,000 cases of violent crime. Around 8.5 million individuals... ...ough a total change in the accepted social order. The framers of the Constitution were looking in the right direction; it is our legacy and responsibility to see that the essence of their vision is amended to accommodate the changes this nation has experienced since its founding and to provide the opportunity for every citizen to express, and possibly achieve, his or her own utopia.    Works Cited Bellamy, Edward. Looking Backward: 2000 to 1887. Internet text version copyright 1996 by Geoffrey Sauer. http://english-server.hss.cmu.edu/fiction/bellamy/contents.html Brunner, Borgna, ed. 1997 Information Please Almanac. Boston: Information Please, LLC. Constitution of the United States of America. http://www.law.cornell.edu/constitution/constitution.overview.html. Democratic Socialists of America. (1998). http://www.dsausa.org/dsa.html

Disabilities Websites: A review

Children and individuals with disabilities have unique challenges. Parental dispositions toward their special child are crucial to the child’s progress in their individual growth and development. Fortunately, great strides in researches and/or studies in a specific disability had been made and implemented in private and public sectors. The global internet community keeps abreast with the latest breakthroughs also. The following review of choiced websites has their own strengths and weaknesses as they try to be of help not only to the physically or mentally challenged themselves, but especially to their caregivers – the parents.Discussion A. Provide a brief summary of each website. 1. Blind website Features: Blind Resource center a. Information about blindness b. Newsletter for account members c. Education and development d. Independent movement and travel- workshops or seminars designed for greater independence and mobility. e. Sports, games, and travel Description/Disc ussion: This is considered a good resource center for families with a blind child or children. It provides current advances or innovations meant to enhance the capabilities and minimize difficulties of the blind.For the curious and the people who are just embarking onto becoming a volunteer or potential caregiver for the blind, the cyber site provides an introductory portion to describe what it likes to be blind, broad and specific definitions of blindness; some limitations that typify their experiences with life. Moreover, they provide rich resources for the blind individual including educational opportunities, workshops and/or seminars for improvement of their welfare; their adjustments with society at large. Comments/Recommendations:Children with this kind of disability will greatly be enriched with the resources of this website. Personally, in my own opinion, it has reached the minimum requirements for a website that somehow contributes to a certain extent, something to the targ et population. However, I should say that with regards aesthetic values, the website can do much improvement in enhancing its attractiveness with regards style. Although blind individuals are their primary clients, there many curious visitors who may visit them who will benefit from their resources and attractiveness in terms of web appearance are of great value.Secondly, I have not noticed a â€Å"BrowseAloud† component similar with that found in the NDCCD website, which is vital specifically for the blind person. Thirdly, for teachers who handle this kind of job, I think, the website should provide for such a category; not just for parents and the children with the disability. Teachers can still benefit from accessing the website though (http://www. blindchildren. org/). 2. Deaf website Description: American Society for Deaf Children (ASDC) Features: Resources a. Membership Privileges b. Convention c. Magazine d. Other resources: â€Å"1. ) Communication Access.We believe deaf or hard-of-hearing children are entitled to full communication access in their home, school, and community. We also believe that language development, respect for the Deaf, and access to deaf and hard-of-hearing role models are important to assure optimal intellectual, social, and emotional development. 2. ) Child. We believe there should be access to identification and intervention by qualified providers, family involvement, and educational opportunities equal to those provided for hearing children.The goal should be to provide children what they need in order to become self-supporting and fulfilled adults. . ) Parent. We affirm that parents have the right and responsibility to be primary decision-makers and advocates. For this role, parents need education, access to information, and support. † Description/Discussion: This is a good website with various features both for the parents and the deaf child with different features as promoted by the website such as standard me mbership privileges, and convention/workshops. Comments/Recommendations: In terms of its features, the website still lacks a lot of amenities, like more activities for the deaf child.Although, â€Å"physical appeal† is already evident in the way people behind the web had put their efforts into, there are still rooms for improvement. It looks simple and a lot more resources for parents should be added. Recommended for teachers with students who have hearing disabilities, although with some limitations because the primary recipients are only for the parents and their children with the disability (http://www. deafchildren. org/)National Dissemination Center for Children with Disabilities. Features: a. Multilingual b. Provision of a â€Å"BrowseAloud† text reader. . Government policies update on disabilities d. Other Government funded resources and researches Description: Excellent resource for the parents and children with a variety of disabilities, especially with its â €Å"BrowseAloud† text reader, accessibility for those with disabilities is enhanced. Provision for funding and update of government projects toward the disabled is also posted periodically in the website. This is important for people/parents or families concerned, and also for advocates. Teachers can benefit a lot from the website. Comment/Recommendation:Understandably, this is one website that many concerned parties are significantly benefited, hence, highly recommended to the curious and those who need resources for research, etc. There is still room for upgrading and development though when it comes to attractive appeal and other resources. The website should provide more pictures and activities update. B. Compare and contrast the 3 selected websites. Given the description and comments, obviously, the third website is the most advanced or developed from among the three where the criteria on appeal, resources for concerned parties are concerned (http://www. ichcy. org/(Nati onal Dissemination Center for Students with Disabilities).Discuss what you found to be relevant and useful to you as a teacher and what you did not. As a teacher, the first two websites are more basic, while the third can be classified as more advanced than the first two; hence I derive much help and assistance in terms of my professional objectives in career and educational requirements from the NDCCD website. I highly recommend the NDCCD website to my colleagues. They will profit from the three websites, but especially in the NDCCD cyber net compared to the other two.

Fine Art, Fashion and Design - 1276 Words

My essay is going to be a discussion on whether fine art, fashion and designers are linked with each other. On starting my essay I looked up the definition of Fine art, the term is used to distinguish the variation of creative art forms, developed by humans. Some of the many concepts which fall under this category are painting, drawing, calligraphy, sculpture etc. I agree that fine art uses lots of visually appealing methods which seem graceful, like calligraphy the work produced is quite delicate and pretty. The area in fine art which I seek to specialise in is fashion it’s an expression in today’s society which defines the popular trends and style within clothes, foot wear and accessories. I feel that many designers of today create†¦show more content†¦The materials used and designs created just seems too creative to be just clothes, to me they are better suited as art piece which should be shown. Even decades after her death today, each new generation of wom en who own casual jersey or a black dress. Will experience the influence of Chanel, the use of minimalism, neutral colours and shape is use in many artists and designers work today. John Galliano is another notorious fashion designer, born in 1960 in Gibraltar. Galliano sold his very first collection, ‘Les Incroyables’ after graduating at Saint Martin’s School of arts; the collection was inspired by the French revolution. Galliano was also renowned for his flamboyant exotic catwalk, his amazing ability to duplicate inspirations from varies sources and recreating his own, his knowledge of studying survival garments and learning the methods to cut and drape new shape. If you were to walk in on one of his events you would most likely think you stumble across a theatre performance rather than a catwalk collection. His accuracy to creating the perfectly accessorize garments just shows how hard-working and well thought out his creations are. Galliano is an extremely in novative designer; all of his collection has been named to reflect the background research inspirations, he believes in order to push fashion forward one must first educate themselves of the past. And with that his inspired work comes from historicalShow MoreRelatedCareers of Design: Interior and Fashion Essay1715 Words   |  7 Pageslabor, and yet there are still many professions that fit into a different type of category: Fine Arts. Fine Arts is an unique category in which two special occupations fall into: a fashion designer and an interior designer. Fine Arts is a unique category that some adults’ jobs fit into. Fine Arts employs a majority of people who are artistic and are creative. However, not all the employed enjoy the Arts; some of the careers are simplistic and simply follow orders of a creative boss. 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HoweverRead MoreWilliam Morris : The Impact Of The Arts Movement1273 Words   |  6 Pagesin its own time† To investigate if this was true or not I looked and researched into an Art movement back from the era that had a big impact on nearly everyone and how it changed the style of everything so much. My chosen art movement was the Arts and Crafts movement as well as how the Islamic/Japanese art influenced the work of William Morris; I researched all the key practitioners majorly involved in this arts movement as we ll as some of the contemporary designers which could’ve possibly took influenceRead MoreMadeleine Vionnet s Madeleine 1408 Words   |  6 Pagesseparated when Vionnet was very young in age. Madeleine’s family was originally from the Jura and where known for being of the working class. Because of this Madeleine’s father put her to work before even hitting 12 years of age. 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